Evaluation

I really enjoyed this class I feel I did a good job there are some things that I feel I could have done a lot better for example my second concept could have been stronger and used a bit more work

Outcome 1: Research & Planning

Brief Clarification:
Original:

https://sites.google.com/a/carnegiedigital.com/photography-project/design-brief-logo-packaging

About GoGo squeeZ

GoGo squeeZ all natural squeezable applesauce is simple and yummy fun.  It delights like a game of tag or a run through the sprinkler. We believe in real fun foods that are easy, smart and fit into peoples’ busy lives. Since 1998, billions of Materne’s innovative pouches have been sold to families around the world to enjoy in lunchboxes, on the run, outdoors and always with a smile. GoGo squeeZ is sold at Whole Foods, Costco, Walmart, Target, Publix and a growing list of other major retailers, and was recently featured on 'The Today Show', in Details magazine, Good Housekeeping magazine and Parent's magazine as a top healthy snack for children.

Brief

The company have decided to launch a new range of products that takes their fresh, healthy ingredients and convenient packaging to a new type of customer. They are introducing a range of drinks (both soft drinks and alcoholic) that will be sold to the student/young adult market. The drinks will offer fruit flavours with all natural ingredients, while also keeping to the brands’ ideal of fun, convenient and eco-friendly packaging.

You are asked to create the logo for the range, as well as packaging for two flavours of drink. You may choose the style and methods of packaging (e.g. carton, bottle, pouch, can etc) and the type/flavour of drinks.  If you choose you can also design the packaging for a multi-pack etc.

The range is to be called “GoGo slurpZ”. 

LOGO DESIGN 

You are to design the logo for “GoGo Slurpz” the new range of drinks from GoGo SqueeZ. 
The design must be fun, fresh and attractive.
Brand Keywords
innovative
fun
exciting
healthy
eco-friendly.
You will use digital media: a mix of bitmap and vector graphics could be used.

Required...
x1 logo - black and white
x1 logo - colour (full colour or tinted)


ALL ARTWORK MUST BE CREATED BY YOU
Options
You could explore animating your logo as a promotional image for the product

PACKAGING DESIGN 

Using the new logo you have created you must now incorporate it into a packaging design for one of the products. 
Choose Either:
Alcoholic Drink -     2 x Flavours
Soft Drink -             2 x Flavours

The design MUST reflect the brand!
You will use digital media: a mix of bitmap and vector graphics could be used.



Required...
2 x packaging designs (each a different flavour)
MUST feature the Gogo Slurpz logo


ALL ARTWORK MUST BE CREATED BY YOU

Options

Final Design could be presented as either:
* 3D Digital Render
* 3D Printed Mock-Up (built-up)

Clarification:

I must design the logo and packaging for two new soft drinks or alcoholic drinks (my choice), must be two flavours and contain the main logo of the company

Dev. Plan:

- Alcoholic: Cider, Pear and Mixed Berries

- Concepts: 1st, Front and back as separate labels. 2nd, label will be a single strip. The 1st concept will be ellipse label sections and use darker, colder colours whereas the 2nd will use lighter, warmer colours and be a single rectangular strip.

Research: